Company : eFinancialCareers Global Location : London England From : Neuvoo UK
What you’ll be doing:
Build and execute B2B demandgeneration campaigns across – web/email/social media (organic & paid), to deliver marketing-qualified leads (MQL's) Drive results across the entire funnel; awareness/ consideration, conversion, and retention using a test-and-learn approach Work with sales to ensure SLA-based follow-up of leads and conversion to revenue Evaluate digital marketing campaigns to drive results Work with the content manager to define themes addressing key pain points for customers and articulating these themes into a compelling customer content Drive account-based marketing initiatives for global accounts Own the lead scoring/nurture programme and make recommendations based on results Track, measure, and develop a reporting cadence on marketing and sales metrics across all programmes Own a fixed annual marketing budget and manage ROI of spend We are looking for people who have:
Bachelor’s degree or equivalent work experience in a related field 4+ years of proven B2B work experience within a high-performing growth business A commercial mindset with a proven track record of delivering demand-generation initiatives that have a positive impact on the success of the business Executed online demandgeneration strategy, tactics and processes Experience with the full multimedia marketing mix (email/web/social media) Proven track record working with sales teams to increase conversion to revenue Strong sense of urgency, adaptability, flexibility, and resourcefulness Superb written, presentation and verbal communication skills Creative skills and the ability to work and adhere to brand guidelines Outstanding attention to detail, who are organised and data-driven with an outcome-oriented approach to all work Experience working with third-party suppliers – design, research, events Experience of using marketing email platforms A collaborative, supportive and learning-based approach to work Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results A customer-centric focus Bonus if you have:
Experience of using Marketo Working knowledge of Knack Experience of On24 What's in it for you:
In addition to providing exciting work, plenty of learning opportunities, and a collaborative work environment, we provide top-notch benefits and generous paid time off. eFinancialCareersGlobal LondonEngland
